Data Broker Opt-Out Checklist
A maintained reference for removing your personal information from the major data broker sites. Each entry includes the direct opt-out URL, what the process actually involves, how long it takes, and whether you'll need to repeat it. Built by franklinetech.com.
Start with Tier 1. Those sites have the widest reach and the most public search traffic. Work down from there based on your time and risk tolerance. If you want the process automated, see the Incogni vs DeleteMe comparison.
California residents: Before working through this list manually, check the DROP portal — a single authenticated request reaches 500+ registered brokers simultaneously.
Last updated: April 2026. Opt-out URLs change. If a link is broken, search "[broker name] opt out" and verify you're on the official domain.
The Ongoing Maintenance Problem
Most of these opt-outs are not permanent. Data brokers pull from public records — property transactions, voter registration, court records, address changes, DMV data — on a continuous cycle. Once they run another batch update (typically every 3–6 months), your information can re-enter their database from a fresh public source.
What this means in practice:
- Schedule a quarterly revisit of Tier 1 sites at minimum.
- Check Google's Results About You for new surfacing.
- Consider an automated service (Incogni, DeleteMe) if the quarterly cycle is going to fall off your radar — see the full comparison.
- California residents: The DROP portal requires brokers to maintain suppression lists, so re-acquired data gets deleted again automatically. This is the most durable protection currently available for any US consumer.
Resources
- Yael Grauer's Big-Ass Data Broker Opt-Out List — community-maintained, 85+ brokers with direct links
- California DROP Portal — one request, 500+ brokers (California residents only)
- Google Results About You — remove contact info from Google search results
- Incogni vs DeleteMe comparison — if you want this automated
- Full Data Broker Opt-Out Guide — background on how data brokers work and why removal matters
Get the PDF Version
This page is free and always will be. But if you want the checklist as a formatted PDF — with checkboxes, a quarterly maintenance schedule, and everything in one offline document — you can get it free below.
Enter your email, get the PDF. I'll also send the updated edition each quarter when opt-out URLs change and new brokers get added.
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